Trust Score

A trust score is not a single evaluation but a composite indicator calculated by combining multiple signals. Key components include mutual post-transaction ratings (star ratings and reviews), identity verification (ID documents, phone number, email address authentication), profile completeness, response speed, cancellation rate, transaction count, and account tenure.

Airbnb's "Superhost" certification and Mercari's "Identity Verified" badge are examples of trust score visualization. These mechanisms allow users to assess a transaction partner's reliability in advance, improving overall transaction safety across the platform. The scoring algorithms are proprietary trade secrets for each platform and are rarely disclosed publicly, but they are fundamentally designed so that "keeping your promises" leads to higher scores.

As a provider, the foundation for improving your trust score is completing all identity verification steps. Utilize every authentication method the platform offers - ID documents, phone number, email address, and social media account linking. Set a profile photo that clearly shows your face, and write a self-introduction that details your specific experience and the services you can provide.

Once transactions begin, the keys to score improvement are prompt message replies (aim for within 1 hour), strict adherence to scheduled times, and courteous communication. Cancellations have a significant negative impact on scores, so fulfill every accepted booking. Users similarly benefit from punctuality, careful usage, and posting appropriate reviews. A high trust score leads to higher search result rankings and unlocking premium features, directly contributing to long-term revenue growth.