Seller Rating

A rating given by buyers to sellers after completing a transaction on flea market apps and marketplaces. Typically consisting of a three-tier scale ("good," "neutral," "bad") and comments, it serves as an indicator that visualizes seller trustworthiness. Accumulating high ratings is a valuable asset that directly drives sales growth.

How Seller Ratings Work and Their Impact on Sales

The rating system on flea market apps is a core feature that ensures transaction transparency and trustworthiness. On Mercari, both buyer and seller rate each other after a transaction is completed, using a two-tier scale of "good" and "bad." Ratings accumulate on the profile and serve as material for other users to judge a trading partner's reliability.

The impact of ratings on sales is significant. Sellers with over 100 positive ratings tend to sell the same products faster than sellers with few ratings, because buyers judge them as "safe to buy from." Conversely, even a single "bad" rating causes many users to hesitate before purchasing, and when the positive rating percentage drops below 95%, a clear negative impact on sales is observed. Since ratings generally cannot be changed or deleted once given, handling each transaction carefully builds the foundation for long-term sales success.

Practical Approaches to Maintaining High Ratings

The fundamentals for earning and maintaining high ratings are four things: "accurate product descriptions," "prompt shipping," "careful packaging," and "sincere communication." In product descriptions, honestly disclose scratches and stains and show them visually in photos. Aim to ship within 24 hours of purchase, and if delays occur, notify the buyer in advance via message. Use appropriate cushioning materials to prevent damage during transit and ensure the package arrives in a clean condition.

How you handle transaction messages also affects ratings. Sending three polite messages - a greeting after purchase, a shipping notification, and an arrival confirmation - gives buyers a sense of security. Handling price negotiation requests is also important - politely declining with "I'm sorry, but I'd like to keep the current price" leaves a better impression than ignoring the request. If a dispute arises, respond calmly based on facts rather than emotionally, and involve the platform's support team when necessary - this is the best strategy for protecting your ratings.

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